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What the Best Creators Have In Common

A pattern I’ve seen emerge the more I study creators.

Benjamin Watkins
3 min readAug 10, 2023
Photo by ConvertKit on Unsplash

I’ve studied the best creators, from Justin Welsh to Sahil Bloom. I’ve seen what these creators do over and over again to capture my attention.

It works every time. I read it and feel compelled to reread it. I’m hooked by whatever they are saying. I’ve learned that you can’t mimic your favorite creator’s content style and suddenly be soaring above the clouds.

Positioning is everything.

We need more people who are willing to write more relatable things. Tell more stories about themselves. When you learn to tell your story, you’re invaluable.

I’ve spent the last five years learning how to do this and studying what makes the best creators unique. Here’s everything I’ve learned.

They Dive Deeper Better Than Anyone Else

The best creators dive deeper better than anyone else on a topic.

  • Justin Welsh knows more about solopreneurship better than anyone else
  • Chenell Basilio looks at the growth of newsletters better than anyone else
  • Jay Clouse looks at the growth of creators better than anyone else

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Benjamin Watkins
Benjamin Watkins

Written by Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..

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