Why Bullets Are a Copywriting Superpower

How bullets and fascinations bring out the best in your product.

Fascinations compel readers to take action.

They are a special kind of bullet point. They are like a silver bullet.

But how do they work? What are some practical examples of them? These are the questions I was asking when I first learned about them.

Fascinations Pique Curiosity

Fascinations are more compelling than bullets. They pique your interest. They show a potential outcome.

They don’t just improve readability like a bullet point would, they compel action at a greater level. They intensify the reader’s attention.

Legendary copywriter, Joeseph Sugarman, says this about piquing the reader’s curiosity:

“Keep it short, sweet, and almost incomplete so that the reader has to read the next sentence.”

When you pique your reader’s curiosity, you force them to keep reading. You also need to tease a potential outcome. Show the reader a glimpse into their future.

Mel Martin was the copywriter who originally came up with fascinations.