Why Consistent Writing Is So Damn Difficult

How I reframe my idea of consistency.

Benjamin Watkins
3 min readNov 20, 2023
Photo by Thought Catalog on Unsplash

“Be 1% better every day.”

This is the James Clear advice floating on social media from every creator. They’ve taken his advice and transformed it into a Summer blockbuster.

I get it. But I’m also tired of consistency because it’s damn hard to be a consistent online writer.

Consistent Writing Will Either Doom or Deliver You

Writing online over and over again is not a get-rich scheme.

Writing online is hard work. Making money working online is hard work. It’s more than delivering value.

It’s articulating an idea into value. Then turning that value into trust. And then turning trust into a lifelong customer.

Sure, you can write online to be willy nilly. Live carefree. Let your words dangle like diamonds. The truth is, nobody may care what you’re dangling. You may think they are diamonds when it’s really a diamond covered in a lot of dirt that nobody notices.

Writing online will only help you if you learn to articulate your idea. If nobody understands you, they won’t care what you have to say.

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