Why Email Is The Best Platform to Grow an Audience

What I’ve learned building an email list and observing other creators.

Benjamin Watkins
2 min readJan 27, 2023
Photo by Firmbee.com on Unsplash

James Clear has over 1,000,000 subscribers.

Sahil Bloom has over 225,000+ subscribers.

Justin Welsh has over 75,000 subscribers.

Email is the future.

While social media is a lot of noise, Instagram, Twitter, Facebook, and LinkedIn will occasionally go down. And you never know who will abandon a social platform to join the ship on a newer one.

Email doesn’t change. On top of that, email is a universal means of communication.

Everyone needs email, especially if you’re building an audience.

Email has the highest ROI

For every $1 spent on email, you can expect a $36 return.

That’s how powerful email is. The return of investment is better than any social media platform.

Email is perfect for building an email list for your personal brand or startup. You can use it to send promotions, sells, events, newsletters, and blast emails.

Email is a universal tool

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Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..