Why Good Copywriting Is Honest

Give prospects the facts of your offer.

Photo by Brett Jordan on Unsplash

Good copywriting sells the truth.

No gimmicks. No tricks. No deception. Just the truth. Yet so many copywriters, marketers, and brands don’t think that’s enough. They like to overpromise and underdeliver.

As a copywriter, I’ve noticed the benefits of honest copywriting. I know how it makes…