Why I’m Fixing My Newsletter (And Creator Business)

What I’m doing moving forward with online writing.

Photo by Christin Hume on Unsplash

I love online writing experiments.

When I started writing online in 2019, I had no expectations.

The last four years have taught me that I love writing about startups, growth, products, positioning, copywriting, and writing systems.

I’ve learned what my readers enjoy. I’ve received tons of feedback about my copywriting examples. And that’s what I’m doubling down on. I’m focusing on higher-quality articles and more on Substack.

Here’s why.

The crisis of doing too much

For the last year, I’ve felt a bit stuck. My focus has been on:

• Copywriting services
• Copywriting consulting
• Social media writing (for myself)
• Newsletter examples
• Writing on Medium
• Writing on www.BenjaminWatkins.com
• Writing on www.ThisIsCopy.com

I’m jumping everywhere. Sure, I could double down on any of these, especially on Medium, and try to earn $3k to $5k on this site. But that’s not necessarily my goal.