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Why Marketers Should Look Into Behavioral Science

Many marketers rely on traditional methods to test their target audience. But is it working?

Benjamin Watkins
4 min readSep 27, 2019
Photo by Hal Gatewood on Unsplash

Between freelancers and agencies specializing in sales funnels, emails, newsletters, FB ads, web copy or something else, the marketing world appears a bit crowded.

Being a marketer, I know I’m surrounded by a lot of competitors offering similar stuff. To get right to the point, it’s hard to stand out as an agency or a freelance marketer.

However, there are two distinguished ways to do it.

  1. Having remarkable relationships.

2. Create unique and incredibly effective methods to test and understand your market. In other words, be distinct.

For the sake of this article, I want to focus on no. 2. I want to show why marketers need to look for unique methods to test their market.

This is not about what’s old or new. It’s about finding more effective ways to market campaigns. Knowing effective methods can ultimately transform your business.

Photo by David Travis on Unsplash

The traditional way to test…

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Benjamin Watkins
Benjamin Watkins

Written by Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..

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