Why The Man In the Hathaway Shirt Is Marketing Genius

Let’s break it down.

This ad is in my top ten ads.

Sure, the eyepatch is everything. But it’s such good messaging because it does one thing super well: It sells you a new identity.

The prestige. The confidence. The charm.

You want to know who the man in the Hathawawy shirt is. You’re intrigued by who this man is and what makes him unique.

It’s not the man with the eye patch. It’s the man in the Hathaway shirt for a reason, to show it’s the shirt that makes the man, not anything else.

Here’s my breakdown of it.

Transform the Ordinary

The man in the Hathaway shirt isn’t just a great ad because it looks intriguing.

The advertisement transforms a simple shirt into a luxury shirt. It gave it a story. That story has mystery in a sophisticated setting. The story gives you a character who’s wearing the shirt.

You’re not just watching a shirt be sold. You’re watching luxury and mystery being sold.