Why These 3 Brands on Twitter Have the Best Copywriting

How Skittles, Oreos, and Starbucks are writing killer messages.

Few brands truly take advantage of Twitter.

They either sound robotic or boring. Giving your brand a personality is the key to breaking through.

Brands like Starbucks, Skittles, and OREO are good at showing off their personality on Twitter. So, I decided to break down what makes them unique and likable.

I will show you why these three brands have the best copywriting on Twitter.

Skittles is relatable

Skittles on Twitter doesn't even talk about how good their product is.

They talk about everything else — pop culture, games, jokes, and more. But they never tell you to buy Skittles. In the tweet below, Skittles talks about how Skittles are used besides eating.

Good copywriting isn’t about following grammar rules or trying to sell to you. The copywriting has one goal: to be relatable.

OREO doesn’t try to sound smart

OREO tweets like a 5th grader.

They don’t care if they are dumb. They don’t care what they say as long as it sparks a conversation. They are creating engagement with their fans.

Good copywriting creates engagement and ignores grammar rules. OREO does both.

Starbucks understands pop culture

A brand that understands pop culture is always more relatable.

Starbucks is a pop culture queen. They clearly know what they are doing when they tweet about pop culture. The tweet below is an example of participating in the pop culture trend.

Good copywriting twists a familiar line. It turns a familiar phrase into a memorable phrase.