Why These 3 Brands on Twitter Have the Best Copywriting
How Skittles, Oreos, and Starbucks are writing killer messages.
Few brands truly take advantage of Twitter.
They either sound robotic or boring. Giving your brand a personality is the key to breaking through.
Brands like Starbucks, Skittles, and OREO are good at showing off their personality on Twitter. So, I decided to break down what makes them unique and likable.
I will show you why these three brands have the best copywriting on Twitter.
Skittles is relatable
Skittles on Twitter doesn't even talk about how good their product is.
They talk about everything else — pop culture, games, jokes, and more. But they never tell you to buy Skittles. In the tweet below, Skittles talks about how Skittles are used besides eating.
Good copywriting isn’t about following grammar rules or trying to sell to you. The copywriting has one goal: to be relatable.
