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Why You Should Stop Sharing Your Goals Publicly

What a 2009 study tells us about the danger of sharing your goals.

Benjamin Watkins
2 min readMar 6, 2023
Photo by Marcos Paulo Prado on Unsplash

Should you publicly share your goals?

A 2009 study says that sharing your goals makes you less likely to accomplish them. You might have thought sharing your goals made you accountable. Not exactly how it works.

The more passionate you are about your goals, the more you should keep them secret. But why is it?

Why are we more likely to accomplish our goals if we keep them a secret?

The Science Behind Not Sharing Your Goals

Every time you share your goal, you feel like you get a bit of a reward.

You get positive feedback from others. You feel recognition and praise. This is how we get our dopamine reward.

As soon as we get that reward, we don’t feel as motivated. I mean, you’ve received encouragement from others. Your brain is tricked into believing that you’ve already accomplished your goal.

That’s why we may give up on some goals after sharing them with others. For instance:

  • You give up exercising consistently because you shared and celebrated exercising with friends after a few weeks of intense…

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Benjamin Watkins
Benjamin Watkins

Written by Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..

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