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Your Success as a Writer Begins When You Stop Trying to Build an Audience
Your audience is a byproduct of creating content that you genuinely love creating.
Audience growth is cool.
A big audience gets you sponsorships. You build your brand. There are more opportunities to sell your course or product.
But is that really the point of writing?
It feels like we’ve lost the original intention of writing. That original purpose is to communicate your ideas, beliefs, and whatever floats around your brain, regardless of who cares.
We need to get back to that. I need to remind myself to get back to that.
Write to one reader
It doesn’t matter if you’re an entrepreneur, freelancer, or someone who enjoys writing on the side, you should always write to one reader.
Forget trying to please thousands of readers.
Write to that one person who loves your work. When you do that, you’re laser-focused. There’s no pleasing everyone. You’re concentrated on identifying with that one reader.
For me, that one reader loves copywriting, building a business, and becoming a writer. I’m essentially writing to myself from a year ago.
