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Your Writing Is a Superpower You Never Knew You Had

It’s not about the platform. It’s about the opportunity.

Benjamin Watkins
2 min readFeb 14, 2025
Photo by Tomas Kirvėla on Unsplash

I spent months away from Medium.

I left for Substack. Kept posting on LinkedIn. And tried (and failed) at doing some reels on Instagram.

During those months, something felt missing. I couldn’t figure it out. And then it dawned on me like a warm cup of coffee in the morning.

I love writing personal stories. I love writing every day. I love sharing stories, teaching copywriting, and letting every noun and verb hop into a good old-fashioned sentence.

Capture Your Writing Magic. Forever and Ever

Whenever I write with an authentic fire, something that I care about, something that’s true to me, I feel like my writing has more magic than ever.

You need to find that magic. Find what you’re passionate about, from coffee to parenting to the earth’s rotational patterns.

Your writing is magic.

Your job as a writer is to capture that magic. Listen to classical music when you write. Listen to traffic. Listen to the pounding of your keyboard as you pour your heart and soul into your writing.

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Benjamin Watkins
Benjamin Watkins

Written by Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..

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