Breaking down copywriting principles around the web.

Since I started ThisIsCopy a month ago (WOO WOO!), one of my goals is to dive deeper into copywriting.

To learn why words are the most persuasive.

I not only want to know copywriting principles when I work with e-commerce companies, but I also want to teach people them.


Habits, fewer words, and finding different ways to inspire.

“Time magnifies the margin between success and failure. It will multiply whatever you feed it. Good habits make time your ally. Bad habits make time your enemy.”

— James Clear

You’re a writer.

You have ideas.

You have experience

You have knowledge.

…but you don’t have time. It can empower…

3 questions every business owner should ask a copywriter before hiring them.

Who’s your audience?

What’s your budget?

How are you bringing in traffic?

What makes your product unique?

How are you different from your competition?

These are all important questions you (a business) may get from a copywriter on a discovery call.

It’s the “hot seat” call that determines if a…

Words that make it sound like you’re trying too hard to grab attention.

This could be the most shocking and jaw-dropping you’ve ever read.

Not really.

As much as I would like you to read this article and learn something from it, I can’t make claims that are false and assume this article will be the most shocking thing you’ve ever read.


In the 21st century, email is oversaturated — If you want to stand out for the right reasons then these techniques will help

The first email was sent in 1971 from one DEC-19 computer to another DEC-10 computer. From that moment on, online communication would forever change.

Now billions of emails are sent each day. That’s absolutely bonkers.

But now email is oversaturated. There are so many bad business emails that try to…

Benjamin Watkins

Copywriter — Founder of Copy & coffee addict. Always pursuing creative ideas.

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