Breaking down copywriting principles around the web.

Since I started ThisIsCopy a month ago (WOO WOO!), one of my goals is to dive deeper into copywriting.

To learn why words are the most persuasive.

I not only want to know copywriting principles when I work with e-commerce companies, but I also want to teach people them.


Habits, fewer words, and finding different ways to inspire.

“Time magnifies the margin between success and failure. It will multiply whatever you feed it. Good habits make time your ally. Bad habits make time your enemy.”

— James Clear

You’re a writer.

You have ideas.

You have experience

You have knowledge.

…but you don’t have time. It can empower…

3 questions every business owner should ask a copywriter before hiring them.

Who’s your audience?

What’s your budget?

How are you bringing in traffic?

What makes your product unique?

How are you different from your competition?

These are all important questions you (a business) may get from a copywriter on a discovery call.

It’s the “hot seat” call that determines if a…

Words that make it sound like you’re trying too hard to grab attention.

This could be the most shocking and jaw-dropping you’ve ever read.

Not really.

As much as I would like you to read this article and learn something from it, I can’t make claims that are false and assume this article will be the most shocking thing you’ve ever read.


You only need two words to build a platform.

Do something.

Two simple words that can be confused with three words — do something great.

Some people, like myself, shy from doing something because we believe it has to be great. …

In the 21st century, email is oversaturated — If you want to stand out for the right reasons then these techniques will help

The first email was sent in 1971 from one DEC-19 computer to another DEC-10 computer. From that moment on, online communication would forever change.

Now billions of emails are sent each day. That’s absolutely bonkers.

But now email is oversaturated. There are so many bad business emails that try to…

This question will give your writing purpose.

You have an idea.

You have an outline.

Now you’re ready to write. Almost ready*.

First, writers need to ask the important question that holds the key to their writing.

Why should your readers care about your writing?

I admit I have made the mistake of not asking this question…

Every idea needs a process of refinement.

Everyone loves a brilliant idea.

Until that idea gets implemented and you realize it sucks. The results are disastrous. You get blamed. The world comes crashing down.

Now you hate your idea. Everyone hates your idea.

If you’re an idea man or woman, you probably come up with a ton…

Need something to write about? Always lean on your ideas and experience.

Wake up. Drink coffee. Begin writing.

Sometimes it’s not that simple. Writing sometimes takes a lot of prep work, at least for some of us. It takes research, outlining, and editing.

For me, it’s wake up, drink coffee, and brainstorm ideas and experiences I could write about. Then I write…

What I learned from interviewing Ben & Jerry’s Ice Cream.

Vanilla Toffee Bar Crunch, Cherry Garcia, & Peanut Butter Cup.

Some of the best ice cream flavors don’t exist without mentioning Ben & Jerry’s.

Also, these are just some of my favorite Ben & Jerry’s ice cream flavors. …

Benjamin Watkins

Copywriter — Founder of Copy & coffee addict. Always pursuing creative ideas.

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